The initial place that a potential customer goes to look for a product or service on the internet is a search engine. The higher you are listed in a search engine the much better the potential of your site being found. If the potential clients do not find you within their search, most likely they?re not going to visit your site and as a result you won?t have an chance at generating a sale with that prospect.
Exactly what has this all got to do with link popularity? Well, link popularity refers to the ranking assigned to your website through the search engines. It decides the ranking or positioning your page gets when keywords are entered into a search engine by a possible consumer when searching for an item or service. The higher the position the more likely a prospect will find and click onto your site.
There are some things you should be aware of and guard against in your quest for link popularity. These can be summed up in two words: Quantity and Quality
You will not accomplish link popularity simply by linking up with a lot of other websites. In fact, it may work against you. There are web sites that are known as ?link farms? that contains line after line of indiscriminate links. Search engines like Google will discriminate against your website if you are associated with a link farm, so steer clear of them!
The fastest way to get your foot in the door is to find a listing on some well-known directories. You can do this yourself or even with the aid of software. There are several superb software products on the market and when you consider the cost versus the time, you can decide which training course is best for you.
The next step after you have achieved directory listings is to locate other quality websites that will increase your link popularity. Try to find sites that are in some way associated to yours, so not only will your link popularity increase, but your consumer base may also be broadened. You want to avoid your rivals and look for sites that are useful to your site?s visitors. For example, if you are selling life insurance, someone selling medical health insurance would be a good link option. By linking to a related site that will be relevant to your website?s traffic, you might be increasing both of your site?s business prospects ? and both of your sites? link popularity.
Remember, your criteria are quality, highly ranked, non-competing websites that have a hyperlink or resources page. Go to these sites and objectively evaluate them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are connected to, and determine if your own website would fit in with this particular crowd. Again this can be done manually, or with a software program.
Mike is an expert in business lead generation and the owner of Global Matrix Leads, a lead generation company, lead broker, and global & geo lead specialist. Subscribe to his website: to get free lead generation courses and learn the secret of telemarketing leads generation.
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